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design for print

 

PLEASE READ THESE GUIDELINES CAREFULLY!

SUBMITTING FILES

Our Design Help will guide you past common mistakes made in preparing digital artwork for print.

The most common mistake is forgetting to embed fonts or forgetting to link in images.

 

Thinking of quality in mind, we require all files be in industry standard formats. Formats cannot be dependent on the application they were created in, fonts & design elements must be able to stand on their own.

 

We accept the following file formats: PDF – GIF - JPG - PSD - EPS -TIF

Quark, Pagemaker, Corel Draw & other files should be converted and saved  TIF, JPG, or PDF.

Conversion instructions are included below.


WHAT’S TO KNOW?

We check all files for problems with images, but we are not responsible for incorrect artwork and typographical errors.

If you have questions about your file, you can submit it at our UPLOAD CENTER for review.

RESOLUTION – No fuzzy stuff here…
As a high quality printer, we require all files be submitted at 300dpi (Dots Per Inch). Items designed at 72dpi or lower might not be usable and the images will probably print blurry. All files will be sized to 300dp, which causes lower resolution images to stretch out. Additionally, items created with images that have been cut and pasted off of websites are 72dpi images. Most web designers use lower resolution files to save server space.

In the example below, one image was created at 300 dpi and the other was created at 72dpi. 
             


               



               

BLEEDS - Lets talk bleeding…
We DON'T charge extra for bleeding in our shop! Just know that almost 1/8” on all sides of your design could be trimmed off. Everything that extends beyond edge of the ordered product size (IE 4 x 9 postcard) is considered a bleed. It is wise not to have any content you want visible in the bleed area. Your design should be adjusted to make up for this, allowing an additional 1/8” from the final design edge for trim space.

It is also important to keep your images and text at least 1/4" in from the edge of the design, unless it is smaller than a standard postcard. Doing this protects your images/text from falling into the cut space. If you have any questions regarding this policy you should call us. (See Design sample)

We also accept files that show cut/crop marks. You can create a bleed area image that extends beyond the cut/crop marks. This helps us to better interpret what image area bleeds off and what part you want to remain.

For example, when designing a 4 x 6 postcard, the final printed product image area is 4 x 6, but you’re on screen viewable image area can be 4 ¼ x 6 ¼. In designing this way, your cut/crop marks would appear 1/8” in on each side of the design, making the final printed product 4 x 6.  

YBIP has been trimming down print jobs for a long time and we are extremely precise. We can not guarantee any item that is submitted without additional bleed area. There are no exceptions. Any image in the first 1/8” along the edge of your design falls into the gutter/cutting area and will possibly be trimmed off.

    
 

SIZE MATTERS - Let’s talk…
We need to say this again, your design files should be designed to the size you are ordering. We DO NOT re-sized files. You obviously desire an item that is the size you ordered. If you order a 4 x 6 postcard and submit art created as 4.25"x5.5", you will receive a 4 x 6 postcard with a white border going around the outside edge.



SAMPLE DESIGN INFORMATION

Sample

Product

Size

Ordered

Area Needed

for Bleed

Design Size &

Resolution to Submit (300dpi)

Business Card

2" x 3½"

1/16"

2.127" x 3.627"

638 x 1088 px

Postcard

4" x 6"

1/8"

4.25" x 6.25"

1275 x 1875 px

Postcard

5½" x 8½"

1/16"

5.627" x 8.627"

1688 x 2588 px

Brochures

8½ x 11"

1/16"

8.627" x 11.127"

2588 x 3338 px

Text/images should be a minimum 1/8” inside this area, see notes on design.

Trimmed off after printing

To ensure full bleed, color should extend all the way to the end of the design size edge.

Extra 1/16"-1/8" is trimmed off after printing.

 

BORDERS - Let’s talk printed borders…
If your job requires a printed border, you need to design an additional ¼” of color around the printed edge. Due to paper shifts, we can not guarantee that borders will be exactly balanced on all sides. If you have borders on both sides of your item, the border on one side might appear closer to exact than the opposite side. We try to be as exact as possible, but it is almost impossible, not to mention extremely expensive, to exactly mirror match items on both sides of the print.

CYMK - Its about the colors!  

Design it as a CYMK. For more, go back to our homepage and click the link on getting colors.

CMYK printing results vary, sometimes greatly, depending on the range, calibrations, and the color you are trying to obtain. Your image will differ between computer screens, digital printers and our presses. Color accuracy can be an issue, especially if you print projects at different times or through different vendors. DO NOT use spot colors in your design. Colors shift when converted to CMYK, and this can cause colors to be out of spec. Designers should obtain a Pantone Process Book and pick the process color that is closest to the spot color. It is always best to select colors that can be printed in CMYK. Use the process color book and find a color that is much more likely to print.

SMALL FONTS & TEXT - Printing fonts in black…

If you have small, thin text, we recommended not using the CYMK black percentages for this lettering. A CYMK black is recommended on larger areas, but using CYMK Black text on small areas can make text blurry.

Since we use process printing and 4 colors that overlay to make the spectrum, registration can shift during printing. If you use all CYMK colors to create black on small type, it might not line-up precisely.

This is evident on text that is 12pt or smaller. To fix this, we recommend small text be created as 100% black, 0% Cyan, 0% Magenta, 0% Yellow. Doing this allows for plate shift, but does not affect the black color of small type.


FONTS – How do I make sure they will print?

Before you get started, let us recommend that you always save a working copy of your file before you start on this section. From the working file, save a second copy that you will upload to us. We recommend this because a lot of programs do not allow you to make changes once you have converted, rasterized, embedded or outlined a file. If you have a working copy and find a mistake, you can trash the locked (UPLOADABLE) copy and start work to correct the working file. If you DON’T heed this advice, you might end up having to start over from scratch.

 

We require uploads that are converted, rasterized, embedded or outlined. It is the only way they will print.

 

Sometimes a font cannot be embedded. If this happens, it is because of a non-registered font, or a preview only font. You will need to substitute the font if so.

 

In Illustrator and FreeHand, convert fonts to paths. By converting fonts to paths, you will avoid having to send the fonts with the file. When converting to paths, text becomes a vector shape and looks no different than the original.
In Photoshop, rasterize your text. When you do this, the font is converted into the photo file. If your fonts are not converted to paths or rasterized, your design may not be viewed the way it was meant to be seen.WARNING, after you rasterizing text, you will not be able to make changes to the text and will need to start over to make any changes.

DESIGN TIPS –

ILLUSTRATOR - When creating your Illustrator file you must create a white background layer that completely fills the full bleed size of the file. This will prevent the file from cropping to a different file size.

PUBLISHER - We accept Publisher 2003 or higher for upload. Other versions need to be saved to 300 dpi commercial printing jpg or tif files. If you have 2003 Publisher or higher and your file isn't uploading, go to file, save as, scroll down to jpg interchangeable format or (tif) tagged image format. Click the CHANGE button and select 300 dpi commercial printing, save and then upload. If you do not have 2003 or higher, you may email us for assistance.

ALL PROGRAMS - you must ensure all text and images are converted, rasterized, embedded or outlined. In the case of Publisher, you must embed your fonts by going to TOOLS< COMMERCIAL PRINTING TOOLS, FONTS. Click on EMBED ALL TRUE TYPE FONTS, unclick the bottom 2 options, and make sure to click “ok” or “apply”. You should be ready to upload.

UPLOAD - Naming your file
In order to be more efficient, use a unique file names for the file you are submitting. File names should reflect the job name you gave when ordering. Example: ABCplumbing_6x9_front.pdf Remember, all uploaded files MUST have a file extension.

UPLOAD ISSUES -

Files must be converted to 300 dpi pdfs, tifs, or jpgs for correct upload. DO NOT submit transparent files. We cannot process multi-layered files. Please submit flattened files under 12MBs per side. For large sizes files, such as posters or multi-page brochures, submit high resolution jpg's, pdfs, or LZW tifs for upload. If you still have problems, delete your cookies from your web browser and refresh our site, then upload. Make sure you are using Firefox or Explorer. If this fails to resolve the upload problem, contact us for alternatives to uploading.
 
OUR RECOMMENDATION FOR SAVING FILES
We prefer to receive files as a PDF. SAVE YOUR FILE as a PDF and then upload them at our site. 
We find that files saved as a PDF are the easiest for upload and for our system to interpret.

Same image on both sides?
We need to know during ordering if you want the same image printed on both sides. If you do not tell us, and we receive only one file, your product will be printed on one side, or the order could be delayed while we try to locate the second file.

Exporting Design Programs - We prefer to receive files as a PDF. SAVE YOUR FILE as a PDF

Quark Xpress®

  • From the file menu in Quark select: "Save page as EPS..."
  • Name the file and press "Save".
  • Open the Quark EPS file into Adobe Illustrator, "Select All" and go to the "Type" menu selection and "Create Outlines". All text on files must be converted to outlines with the outline set to zero to eliminate the need for fonts.
  • Save file as Illustrator EPS with placed images included.
  • Open Illustrator EPS file into Photoshop.
  • In Photoshop set resolution to 300 dpi and mode to CMYK.
  • Save files as "PDF" or "JPEG" / "TIF" with Maximum quality.

Freehand®

  • Go to "Edit"; "Select"; "All" and then go to the menu selection "Text" then "Convert to Paths". All text within files must be converted to paths with the stroke set to zero to eliminate the need for fonts to be sent to us.
  • Export file as EPS with placed images included.
  • Open EPS file into Photoshop.
  • In Photoshop set resolution to 300 dpi and mode to CMYK.
  • Save files as "PDF" or "JPEG" / "TIF" with Maximum quality.

Adobe Illustrator®

  • In Illustrator "Select All" and go to the "Type" menu selection and "Create Outlines". All text within files must be converted to outlines with the outline set to zero to eliminate the need for fonts.
  • Save file as Illustrator EPS with placed images included.
  • Open Illustrator EPS file into Photoshop.
  • In Photoshop set resolution to 300 dpi and mode to CMYK.
  • Save files as "PDF" or "JPEG" / "TIF" with Maximum quality.

 

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Your Business In Print ~ Contact us at 1.888.479.7237
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